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3EA recently collaborated with renowned Bollywood actor Rajpal Yadav to launch a high-impact advertising campaign for Digesto, a homeopathic digestive syrup.
The campaign aimed to reinforce the brand’s promise of fast, natural relief from acidity, bloating, and constipation — encouraging people to live life without side effects.
Under the strategic leadership of Dr. Vibhor Mishra, Brand Strategist and Principal Consultant at 3EA, the team meticulously crafted a strong positioning strategy, defined a clear brand architecture, and developed a relatable brand story that connects emotionally with people who silently suffer from digestive discomfort in their daily lives. As per re-positioning strategy of Digesto, it has been established that ‘Digesto Can Digest Anything’.
From scripting quirky and memorable punch lines like “Burger ho ya bezzati, Digesto can digest anything”, “Chowmin ho ya chaplusi, Digesto can digest anything”, and “Atpate sawal ho ya aaloo ke parathe, Digesto can digest anything”, to directing Rajpal Yadav in a humorous yet relatable tone — 3EA ensured that every frame delivered not just entertainment, but clear product messaging.
The campaign successfully fused strategy, storytelling, and execution to elevate Digesto’s brand presence in a crowded market.
Watch the final videos of the ad shoot on YouTube by clicking the links below:
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