In a world where women are fighting for equal rights and pay parity, India is still struggling with the idea of curtailing the superstitions surrounding menstruation.

The wide-eyed gawk at the mere mention of the word ‘Period’ has haunted our country from the time immemorial. Organisations, NGOs, and the Government play a major role in spreading awareness about menstrual hygiene.

With only about 24 per cent penetration in the market, sanitary pads still have a long way to go. In a country where culture plays the starring role, it is almost very difficult to dissociate menstruation with it.

Talk about not letting the women enter the temples on their “impure days”, as one such example. Since its inception, Senitta commits to provide safe and chemical-free sanitary pads and a promise to initiate the much-needed conversations on menstruation and menstrual hygiene.