MARKETING RETURN ON INVESTMENT

Marketing Return on Investment (ROI) is the monetary return generated by a company’s marketing activities. Calculating ROI requires considering basic campaign revenue and spending, along with other variables and metrics specific to the company and the type of campaign being run.

With Marketing ROI, a company can make informed marketing decisions. It quantifies data that justifies the company’s investment and demonstrates Marketing's contribution to the overall success of the company.

Although calculating Marketing ROI is not always precise, and it may not provide a long-term view, ignoring it can lead to missed opportunities to understand critical performance parameters that campaigns are based on.

How We Help

We focus on determining the likely performance of a campaign in advance and then decide whether to proceed, adjust, or stop it to achieve the highest marketing ROI possible.

Defining the Importance of Marketing ROI

To effectively measure success, we first establish key performance parameters. We also define what “success” means, as this is unique to each organization and its stakeholders.

Gathering Information and Data

We systematically collect and manage data across multiple databases. Collaborating with our sales, marketing, and IT departments, we create a control system with an active feedback loop through our marketing automation program.

Monitoring Progress

We monitor progress regularly rather than waiting until the end of the year. By evaluating performance on a weekly or even daily basis, we ensure continuous optimization and alignment with goals.