MARKETING ANALYTICS

Marketing Analytics is defined as the technology and processes that help marketers evaluate the effectiveness or ROI of market initiatives and identify opportunities for improvement. Marketing metrics are the data points, and analytics puts that data in the context of your brand and market, telling managers and investors a complete story about how your marketing efforts are driving revenue.

Marketers often make decisions based on individual channels (e.g., website metrics) and don’t take into account the entire marketing picture. Social media or web analytics data alone is not sufficient. Marketing Analytics considers all efforts across all channels to make rational and informative decisions.

Without Marketing Analytics, you might not be able to discover channel difficulties, adjust current strategies or tactics, or identify opportunities to optimize processes.

How We Help

We use marketing analytics for data-driven decision-making. Marketing analytics facilitates maximum effectiveness and optimization of return on investment. We consider it essential to measure marketing proposals based on their economic worth or rate of return on investment.

Our Approach

The tools we use include a combination of analytical methods and techniques. This approach integrates data from direct responses and reduces the inherent bias of singular techniques. It also allows us to flexibly allocate budgets towards activities that produce the most value.

Making Analytics the Core

Many teams outsource analysis but struggle to implement changes due to a lack of understanding or trust in the data. We work collaboratively with data experts, digital analyzers, and researchers to ensure high accuracy and reliability. Our process involves nurturing individuals who can interpret analysis and understand the business context.

We establish councils within the marketing department to enable collaboration between analytics and creative teams. This integrated approach helps us uncover the most actionable insights and achieve brand growth beyond that of competitors.