What is Digital Marketing?

Introduction

Digital Marketing broadly refers to the promotion of the brands or products done through the digital media channels like email, apps, social media, etc. It totally differs from the traditional marketing channel in a way that it’s continuous and can be regularly changed to suit the needs and effectiveness of the campaign.

Digital Marketing is pervasive and thus consumers have access to the information at any given point of time. Plus, the budget spent per customer is very low compared to traditional marketing. Digital Marketing can help reach the target customers more effectively along with delivering results in real-time, helping you understand the effectiveness of the marketing campaign.

Competition in the market is at its highest, and budgets are tight. Not being present on the digital platform may result in losing potential customers. It also hampers tracking conversion rates and interacting with customers effectively.

How We Help

At 3EA, we focus on the promotion of products or brands via one or more forms of electronic media, using modern marketing approaches that enable our organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real-time.