Difference between SEO and SEM – 3EA

Most internet marketers and business entrepreneurs do not know the differences between SEO and SEM. It looks similar but these are different services. Let’s understand what the difference between the two is.

What is SEO?

SEO stands for ‘Search Engine Optimization’. It’s a method for optimizing your website on Search Engines such as Google, Yahoo, Bing, and AOL. SEO helps in generating free (organic) website traffic and higher ranking on the search engine (Like Google, Yahoo, Bing, etc.)

SEO is made up of two different activities On-Page SEO and Off-Page SEO.

What components does On-Page SEO include?
1- In On-Page SEO, the first important component is website auditing.
2- Keywords analysis
3- Competition analysis
4- Meta title, Meta description, Meta keyword, Meta tags, Header tags, Alt text, Inbound linking, Outbound linking, Focus keywords, etc.
5- Blog post with unique content
6- Clean and format URLs
7- Page load speed
8- Social sharing, integration with the blog post
9- And much more!

What components does Off-Page SEO include?
1- Creating profiles on a high-quality website. It gives powerful backlinks. Quality backlinks help in improving ranking on Search engines.
2- Social Bookmarking, Blog, commenting, Press Releases, Answers Community, Forum Posting, Groups Posting, Social Sharing Signals.
3- Listing on Classified Ads, Yellow pages Submission
4- And much more!

What is Search Engine Marketing (SEM)?
Search engine marketing is a form of Online Marketing that involved the paid promotion of websites.

What Components Does SEM Include?
SEM includes the use of paid search, such as pay per click (PPC) advertisements.

Which Marketing Tactic Is Better?
There are many situations where SEM makes more sense than SEO. For instance, if you have a new website and you want to promote it immediately, it is a good idea to create a PPC campaign on Google Ads because it takes less time than SEO, but It’s not wise just to work on PPC.

It is a fact that organic SEO takes time to show results on the search engine, but at the end, it will be less costly and you will establish search credibility with the help of powerful backlinks that you might not establish with the paid campaign like PPC.

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Article by: Marketing Advisory, 3EA