About Corporate Level Strategy

Corporate level strategy is the highest level of strategic decision-making and covers actions dealing with the objective of the firm, acquisition and allocation of resources, and coordination of strategies of various SBUs for optimal performance. It is value-oriented, conceptual, and less concrete than decisions at the business or functional level. Thus, it is a company’s vision and tactics to outperform its competition.

Key Strategies

• Cost Leadership: Businesses often find it difficult to set the price of a product to produce an above-average return while remaining competitive. Cost leadership requires combining the efforts of suppliers, designers, research and development, production, and distribution.
• Differentiation: By entering specialized markets, businesses can often price a product or service higher by meeting the specialized needs of the market. These small segments typically require high-quality products, innovation, technological features, and superior customer service.

Challenges

• Lack of monitoring business performance.
• Failure to identify customer needs and competition prevalent in the industry.

How We Help

• Value Creating Strategy: This strategy seeks to edge out competitors by gaining more market share. It adds real and perceived value to the business’s products and services by leveraging the resources and capabilities shared across the organization to reduce costs and increase efficiency.
• Value Neutral Strategy: This strategy focuses on securing the organization's current market position. It includes approaches like initiating regulatory oversight, creating synergy between departments, reducing risk, and securing steady cash flow.
• Value Reducing Strategy: When stakeholders or customers perceive that the business is getting too big or that only top-level executives are benefiting, this strategy helps refocus the business’s market, defines a target demographic, and prevents unnecessary or harmful growth.